TITLE:
Spyglass for Cloudwater Brew Co.

ROLES:
Branding / Logo Design
Packaging
Merch

At the heart of Cloudwater Brew Co. is a deep love for the changing seasons, each bringing with it an invitation to enjoy the scarcity and abundance the natural world offers.

The identity of Spyglass was built around the principles of a lens and an eyepiece. When combined, these two elements are used to gather more light than the human eye is able to collect on its own, focus it, and present the viewer with a brighter, clearer, and magnified image.

These small-batch labels have a visual aesthetic that feels soft, and nostalgic for languid summer days. The shapes and elements are enlarged to present a sense of wonder and refreshing flavor notes in the product.