TITLE:
Sir Kensington’s x Chrissy Teigen’s
Honey Mustard Fry Sauce

ROLES:
Illustration
Packaging
Digital Banners
eComm Assets
Social Media Content

CREATIVE TEAM:
Ed Ubiera
Rhea Park
Geo Law

FEATURES:
Parade
People Magazine
Pure Wow
AdAge

Our team at Sir Kensington’s partnered with Chrissy Teigen to make a zippy Honey Mustard Fry Sauce to pair perfectly with any French fry. This special edition artwork doesn’t veer too far from Sir Kensington’s signature packaging, adding a custom portrait of Chrissy Teigen— framed by a frenzy of crinkle cut fries, of course!

Fry Sauce can be found at household favorite retailers, such as Whole Foods, Sprouts, Amazon, Thrive Market, and Fresh Direct. After the launch in August of 2021, Sir Kensington’s Fry Sauce was the #1 Best-Seller in Total Condiments on Amazon and 8 weeks later, it was still Top 50 for Total Condiments.

To profess our love for this delicious global delicacy, our special edition sauce was released in tandem with our film, FRIES! The Movie, which was produced by Chrissy Teigen. FRIES! The Movie takes viewers on a mouth-watering journey to better understand the global obsession with fries. The film also stars best-selling author and host of the hit podcast "Revisionist History" Malcolm Gladwell, world-renowned Michelin Star chef Eric Ripert and founder and president of the Museum of Food and Drink, Dave Arnold.

“The world would be a dark, miserable place without french fries.” - Malcom Gladwell