Our Leftovers Campaign kicked off at that wonderful time of year when everyone tries to figure out what to do with all those Thanksgiving Day leftovers. After a full day of cooking and enjoying time with loved ones, figuring out the next meal can be daunting. We wanted to communicate to consumers that there is no need to fear uneaten holiday portions that ultimately become repetitive boring. We set out to prove that with the right condiment, anything is “sandwichable”.

This photoshoot successfully highlighted the usual suspects that remain after a holiday feast, which we paired with our range of Sir Kensington’s mayos. The result? A fresh and vibrant dining experience... in delectable sandwich form.

“Dad’s famous turkey. Mom’s famous stuffing. Your canned cranberries. Yep, sandwichable.”

As a result of this photoshoot, our punchy, vivid suite of assets were employed across all brand touch points to spark culinary creativity and stir up flavor appeal. As we posted customizable options to our recipe blog and social media platforms, we also encouraged our followers (aka “Taste Buds”) to post their own unique user generated content tagged with #sandwichable.