The Leftovers Campaign launched during that special post-Thanksgiving period when households face the challenge of managing an abundance of holiday food. After a day filled with cooking and cherished moments with loved ones, tackling the next meal can feel overwhelming. Our goal was to inspire confidence in consumers, showing them that leftover holiday dishes don’t have to become dull or repetitive. With the perfect condiment, we aimed to prove that anything can be transformed into something delightfully “sandwichable.”

This photoshoot successfully highlighted the usual suspects that remain after a holiday feast, which we paired with our range of Sir Kensington’s mayos. The result? A fresh and vibrant dining experience... in delectable sandwich form.

“Dad’s famous turkey. Mom’s famous stuffing. Your canned cranberries. Yep, sandwichable.”

As a result of this photoshoot, our punchy, vivid suite of assets were employed across all brand touch points to spark culinary creativity and stir up flavor appeal. As we posted customizable options to our recipe blog and social media platforms, we also encouraged our followers (aka “Taste Buds”) to post their own unique user generated content tagged with #sandwichable.