TITLE:
Sir Kensington’s
Evergreen Assets

REGION:
US

ROLES:
Art Direction
Photo Editing
Sauce Savant

PHOTOGRAPHER:  
Chelsie Craig

FOOD STYLIST:
Pearl Jones

Since its founding in 2010, Sir Kensington's has been on a mission to reimagine the most ordinary and overlooked foods with the highest quality ingredients.

Not only are these condiments bursting with high-quality, delicious flavors, but the brand also joyfully prioritizes crafting a consistent visual and brand story.

For these shoots, I worked closely with the photographer and food stylist to achieve the best results. I guided the aesthetic decisions for our product, always considering the intended purpose and audience for these evergreen images. Our goal was to ensure they remain relevant and usable, regardless of the season, the year, and the evolving business landscape.

Over the past six years, these assets have been consistently utilized across web and recipe blogs, social media platforms, and out of home marketing, extending their reach through both owned and paid channels.

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Sir Kensington's: Leftovers Campaign