TITLE:
Ben & Jerry's
Spectacu-love Ice Cream

Region:
EU

ROLES:
Key Visual Design
Animation Design
Speculoos Specialist

At Ben & Jerry’s, we know a goooood cookie when we see one, and we know our fans do, too. That’s why this flavor is jam packed with them!

Speculoos is a caramelized cookie known for its hints of cinnamon spice and all things nice. SO nice, we thought it was about time we threw chunks of the crunchy, golden cookies into creamy sweet cream ice cream with swirls of complimentary smooth caramelized cookies.

In effort to draw fans toward this creamy, crunchy concoction, we launched our Digital Out of Home campaign across all channels in the EU. Deliverables included POS & shopper assets, animated menu boards, and social media content.

What’s not to Spectacu-love about this ice cream frozen dessert?