TITLE:
Ben & Jerry's
Spectacu-love Ice Cream

Region:
EU

ROLES:
Key Visual Design
POS & Shopper Assets
(D)OOH Strategy
Ice Cream Taster

At Ben & Jerry’s, we know a goooood cookie when we see one, and we know our fans do, too. That’s why this flavor is jam packed with them!

Speculoos is a caramelized cookie known for its hints of cinnamon spice and all things nice. SO nice, we thought it was about time we threw chunks of the crunchy, golden cookies into creamy sweet cream ice cream with swirls of complimentary smooth caramelized cookies.

In effort to draw fans toward this creamy, crunchy concoction, we launched our campaign across all channels in the EU. This included (D)OOH assets, animated menu boards, and social media content.

What’s not to Spectacu-love about this ice cream frozen dessert?